Hold On, Cowboy. Tomorrow Needs You." was born out of a passion for spreading mental health awareness, specifically focusing on suicide prevention. We want to raise awareness not only about suicide but also about how men are four times more likely to die by suicide than women. In 2022, 49,476 people died by suicide, and there were 1.6 million suicide attempts. Suicide was the 11th leading cause of death in the United States. We wanted to create a product line that gives back to the National Suicide Prevention Hotline, 988, which is free and available 24/7.

Our Hold On Cowboy design is printed on our world famous Butter Hoodies.  We've gone above and beyond with a proprietary enzyme wash to help with pilling and give you the softest hoodie you'll ever own. The fit is perfected and the feel is luxurious – you'll want to wear your Butter Hoodie every day! 

Long sleeve, hooded sweatshirt, front pocket.

50% Polyester | 38% Cotton | 12% Rayon

Made in Los Angeles, CA

SIZE GUIDE

Lexie is 5'11 and wearing a size XXL hoodie. 

Brian is 6'4 and wearing a size XXL hoodie. 

Measurements taken of garment at rest:

XS: Chest 42" | Body Length 25" | Sleeve Length 23 1/2"

S: Chest 43 1/2" | Body Length 25 1/2" | Sleeve Length 24"

M: Chest 45 1/2" | Body Length 26" | Sleeve Length 24 1/2"

L: Chest 47 1/2" | Body Length 26 1/2" | Sleeve Length 25"

XL: Chest 49 1/2" | Body Length 27" | Sleeve Length 25 1/2"

XXL: Chest 52 1/2" | Body Length 27 1/2" | Sleeve Length 26"